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When to launch your nonprofit blog
By admin | May 14, 2009
When to launch your nonprofit blog
Okay, so blogging is a growing phenomenon and definitely something you have to keep your eye on. But when does it make sense for your nonprofit to take the plunge? Here are just a few motivations and models:
- Your CEO or subject expert has a distinctive point of view and/or news to share on a very regular basis.
Teagle Foundation CEO Bob Connor, an expert in liberal (arts) education, blogs to share his thinking and responses to news in the field. Take a look at:
http://www.teaglefoundation.org/president/liblog.aspx - Your organization wants to disseminate news to, and facilitate conversation among, key audiences (it helps if they have an interest or experience in common).
Coro, a leadership development program, launched a blog to enable its 11,000 alumni and friends to share observations, analysis, and opinions regarding public affairs.
http://coro.blogs.com/coro/nonprofit/ - Pulling together news and perspectives on a particular subject area is your nonprofit’s specialty, and you want to get the info out quickly and broadly.
Green Media Toolshed, which builds and strengthens the communications infrastructure for the environmental movement, publishes a blog on the latest and greatest resources.
http://greenmediatoolshed.blogs.com/gmt/network_advocacy/
These are just a few of the ways in which blogging can make a difference for your nonprofit. There are many more out there which I’ll highlight in future issues of Getting Attention.
But don’t wait for me. Get online and start reviewing the blogs mentioned above and others even closer to your organization’s needs. This process will help jump start your blog strategy and give you some concrete examples to show colleagues who may be less familiar with blogs.
About the Author
Nancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (www.nancyschwartz.com), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.
Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org for more insights, ideas and great tips on attracting the attention your organization deserves.
© 2002-2009 Nancy E. Schwartz. All rights reserved.
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